Neilson Marketing Services is a trusted and reliable Insurance marketing firm that specializes in marketing for the insurance industry. For over 25 years, our company has provided a wide range of results-oriented marketing services tailored to the unique needs of each client. Our high-performance methods and expertise allows us to work with diverse insurance businesses helps us create impactful marketing solutions that produce incredible results. From telemarketing services to online marketing for insurance vendors, retail agencies, National Brokerages, Managing General Agents, Managing General Underwriters, Wholesalers and Companies, our insurance marketing team has the experience needed to drive new business through organic growth. Headquartered in Laguna Hills, California, our company partners with some of the largest insurers in the industry. We know what it takes to create first impressions between insurance providers and consumers, leveraging the power of insurance telemarketing services, data and Internet insurance marketing strategies that meet the needs of our clients in this highly-specialized industry.
Our Quality Marketing Services
Neilson has nearly three decades of experience in serving the insurance community. No matter the type of insurer or its size, our services are specifically tailored to the goals and desires of each client we work with. We are proud to offer a wide selection of services, including:
Insurance Telemarketing – From generating qualified telemarketing leads to appointment setting, completing survey services and more, we’ve set the gold standard in this marketing arena. Our call center and data services reach new customers, forming valuable connections that help drive new business goals. Since 1988, we have worked with over 5,000 insurance firms across all market sectors. This cost-effective marketing method is backed by our industry-leading performance metrics; with measurable results, our clients gain a thorough understanding of how each campaign performs with 24/7 online reporting.
Digital Marketing – Neilson was one of the very first insurance marketing agencies to recognize the power of the web in transforming business. Our digital marketing services include many components, each allowing clients to reach beyond geographic limitations in connecting with new consumers. Some of the specialized online marketing strategies we employ include social media promotion, drip marketing, and search engine optimization (SEO) for insurance Agencies, MGAs, MGUs, Wholesalers, Carriers Vendors, and Pay-per-click (PPC) campaigns, only to name a few. Neilson Marketing is a turnkey solution from website design to SEO, Social Media, research and copy and content distribution.
Insurance Data – Data is a critical component of any marketing endeavor, and at Neilson, we believe that data collection and analysis is key to driving marketing results. Offering a unique set of data points when it comes to retail agencies, MGAs and wholesaler lists, and details on a wide range of insurance carriers, our demographic data can help our clients target specific audiences, creating cost-effective and impactful connections with the audience they need to reach. Bottom line Neilson offers over 18 million business names and data points to retail agencies, 30,000+ P&C retail agency names to our carrier and MGA clients and over 3,000 MGAs and Program Administrators to our reinsurance and carrier clients. Moreover, our exclusive Email Append service is designed to reach millions of potential customers for your business operation. We provide fast turnaround and the accountability you deserve, strengthening your client relationships with safe email communications that generate sales.
Offline Marketing – There is more to insurance marketing than telemarketing services and digital media campaigns. Offline marketing solutions form a solid foundation for growth. These services include brand building and brand management as well as creative content development. We provide our clients with custom-crafted printed materials such as press releases, logos, brochures, booth designs and advertisements – from initial planning to distribution, our team of experts is ready to help. With nearly 30 years of experience in helping clients reach new levels of brand awareness, our strategies are supported by measurable results. Our deep knowledge of the insurance industry gives us a significant advantage for our clients to leverage. We can help you tell your story, defining who you are and what your company stands for.
But where do insurance agents, brokers, MGAs, Wholesalers and Program Administrators find a new market for their clients, search for P&C markets, and promote their business insurance lines and specialty niche markets? The answer: ProgramBusiness.com. Neilson Marketing created its unique insurance directory ProgramBusiness.com in 1999 to provide the insurance distribution system with an online platform to search and find markets and place business. Today we have more than 750 optimized product pages showcasing various lines of insurance with over 50,000 retail agents searching and finding the markets they need to write new accounts and renew business. More than $2 billion in premium has been written and over hundreds of acquisitions have been facilitated as a result of the growth MGAs realized using ProgramBusiness.com over the years.
Find out more about how you can connect with insurance agents on a national or geographic basis and expand your footprint.
Find out more about how you can place hard-to-place and unusual accounts and strengthen your agency’s visibility in specific product lines and specialties.
Find out more about how we can help you grow.