Neilson Marketing Services

Insurance Marketing Agency in Laguna Hills
23172 Plaza Pointe Dr #205, Laguna Hills, CAOpening at 6:00 AMOpen today until 4:00 PMOpening at 6:00 AM tomorrowOpening at 6:00 AM on MondaySorry, we're closed
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Updates

Posted on Mar 15, 2019

A common misconception among our clients is that a website is a one-and-done deal. They feel that once they’ve set up their website, they’re good to go, and that building, updating, and maintaining a new website isn’t one of their priorities. On the other hand, many of our clients do want to buil...

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Posted on Mar 8, 2019

This is a heads up for anyone that’s engaged in SEO and would like to be prepared in January 2016: Be ready when reviewing your web traffic, it just may take a dive along with the penguins above. There are a lot of updates and change recently regarding quality and penalties.

First, let’s talk al...

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Posted on Mar 1, 2019

Search engine optimization (SEO) is the principle that dominates the digital marketing landscape. Positioning websites and related web properties to rank at or near the top of search engine results pages helps improve search visibility, driving traffic to a given site. There are many components t...

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Posted on Feb 28, 2019

Working with the insurance distribution system – from carriers, MGAs and wholesalers to insurance agencies and vendors – has enabled us to distinguish Neilson Marketing Services in the insurance telemarketing space. We not only understand the industry but also the changes it is undergoing and how...

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Posted on Feb 22, 2019

What insurance email marketing developments are disrupting the market today? Are you keeping up with the changes? Are you taking the proper approach to email marketing?

These are questions you should be asking yourself on a regular basis. For example, it’s imperative that marketers understand th...

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Posted on Feb 15, 2019

The main factor that agencies need to realize about utilizing content planning as part of their Insurance Marketing Plan is that there is a science to it. I know what you’re thinking; “Science? I’m just trying to master what I want to write!” Hear me out.

You start with a basic idea of what good...

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Posted on Feb 14, 2019

Keywords are to Internet marketing what lists are to traditional marketing. Building a website, or a page on a website without considering keywords is like listing your business in a directory without telling people what you do. Like the phone directories of the past, search engines serve as dir...

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Posted on Feb 13, 2019

Remember the days when you would log on to your AOL account and hear the lovely sounds of a 56k dial-up modem as you waited to connect to the world wide web? Those days are still here…sort of. The days of directories are long gone, but tactics for coding websites 20 years ago are still relevant i...

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Posted on Jan 18, 2019

When it comes to maintaining a social media presence, the first thing that likely comes to mind is Facebook. Next to Google, Facebook is the 2nd-most visited website on the internet, reaching about 1.28 billion monthly active users. You’ll read countless articles touting the benefits of Facebook ...

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Services

Marketing Services

  • Make More Connections, Generate Greater Growth with Insurance Telemarketing

    Working with the insurance distribution system – from carriers, MGAs and wholesalers to insurance agencies and vendors – has enabled us to distinguish Neilson Marketing Services in the insurance telemarketing space. We not only understand the industry but also the changes it is undergoing and how to effectively help our clients continue to expand in an increasingly challenging environment. We provide tailored solutions that result in qualified leads, increased sales, niche expansion and greater market presence.
  • Insurance Carrier Telemarketing Services

    Two new separate surveys from Accenture and Strategy Meets Action show that with disruptive digital transformation taking place in the insurance industry, insurance carriers are looking to agents and brokers to help them meet changing customer expectations on the various omni-channel platforms being created. Insurers envision a vital role for agents and brokers – with carriers and agents working together on enhancing and evolving the agent role vis-à-vis new channels and digital, mobile communications.
  • Get Your MGA Ahead of the Renewal Process

    Expand your MGA footprint in the target markets or insurance business lines you serve by getting critical agency incumbent information into your pipeline. Our experienced insurance telemarketing consultants will get the data you need to call agents and brokers on specific accounts coming up for renewal. We’ll serve as an extension of your organization, keeping you in the know throughout the campaign.
  • Internet Marketing Services

    Neilson Marketing an Insurance Marketing company, has been at the forefront of delivering insurance Internet Marketing solutions that bolster an agency’s, MGA, and wholesaler’s brand and reputation, deliver leads to your e-box, establish your firm as a thought leader on new and emerging risks and how to address them, and expand your network for additional growth.
  • Brand Strategy Position

    Defining your brand allows you to define your company’s story for customers and potential clients. Neilson Marketing can help you tell your story – whether you are a start-up insurance agency, an agency that wants to refresh its brand, an MGA or Wholesaler with a new product launch, or a vendor looking to reposition itself in the industry.
  • Marketing Communications

    Words matter. Visuals matter. It’s how you tell your story – whether it’s an ad announcing a new insurance product line or specialization, a company brochure showcasing who you are or a press release announcing a merger or staff changes. Neilson Marketing will work with you to set the tone for your company and create specific content that commands attention in all the right ways.
  • P&C Insurance Markets

    Neilson Marketing created ProgramBusiness.com in 1999 to provide the insurance distribution system with an online platform to search and find markets and place business. Today we have more than 750 optimized product pages showcasing various lines of insurance with thousands of agents searching and finding the markets they need to write new accounts and renew business. More than $2 billion in premium has been written and have over 25 acquisitions have been facilitated as a result of the growth MGAs realized using programbusiness.com over the years.
  • Telemedicine Services

    Neilson Marketing is the exclusive provider of the Consult A Doctor Plus (CADR+) telemedicine program for insurance agents and brokers. You can attract new clients and retain existing customers by showing businesses how to save up to 25% in healthcare costs with telemedicine services through CADR+.

Testimonials

a year ago
I have used Neilson since the inception of my program for dog owners. He is attentive, patient, provides excel services. Cheapest isn't better if you don't get this kind of product and or service. Larry has always treated me fairly
- Debbie T
6 months ago
A great company to work for
- James d
a year ago
Awesome SMB digital online marketing and telemarketing.
- Andrew T

About Neilson Marketing Services

Neilson Marketing Services is a trusted and reliable Insurance marketing firm that specializes in marketing for the insurance industry. For over 25 years, our company has provided a wide range of results-oriented marketing services tailored to the unique needs of each client. Our high-performance methods and expertise allows us to work with diverse insurance businesses helps us create impactful marketing solutions that produce incredible results. From telemarketing services to online marketing for insurance vendors, retail agencies, National Brokerages, Managing General Agents, Managing General Underwriters, Wholesalers and Companies, our insurance marketing team has the experience needed to drive new business through organic growth. Headquartered in Laguna Hills, California, our company partners with some of the largest insurers in the industry. We know what it takes to create first impressions between insurance providers and consumers, leveraging the power of insurance telemarketing services, data and Internet insurance marketing strategies that meet the needs of our clients in this highly-specialized industry.

Our Quality Marketing Services 

Neilson has nearly three decades of experience in serving the insurance community. No matter the type of insurer or its size, our services are specifically tailored to the goals and desires of each client we work with. We are proud to offer a wide selection of services, including:


Insurance Telemarketing – From generating qualified telemarketing leads to appointment setting, completing survey services and more, we’ve set the gold standard in this marketing arena. Our call center and data services reach new customers, forming valuable connections that help drive new business goals. Since 1988, we have worked with over 5,000 insurance firms across all market sectors. This cost-effective marketing method is backed by our industry-leading performance metrics; with measurable results, our clients gain a thorough understanding of how each campaign performs with 24/7 online reporting.

Digital Marketing – Neilson was one of the very first insurance marketing agencies to recognize the power of the web in transforming business. Our digital marketing services include many components, each allowing clients to reach beyond geographic limitations in connecting with new consumers. Some of the specialized online marketing strategies we employ include social media promotion, drip marketing, and search engine optimization (SEO) for insurance Agencies, MGAs, MGUs, Wholesalers, Carriers Vendors, and Pay-per-click (PPC) campaigns, only to name a few. Neilson Marketing is a turnkey solution from website design to SEO, Social Media, research and copy and content distribution.

Insurance Data – Data is a critical component of any marketing endeavor, and at Neilson, we believe that data collection and analysis is key to driving marketing results. Offering a unique set of data points when it comes to retail agencies, MGAs and wholesaler lists, and details on a wide range of insurance carriers, our demographic data can help our clients target specific audiences, creating cost-effective and impactful connections with the audience they need to reach. Bottom line Neilson offers over 18 million business names and data points to retail agencies, 30,000+ P&C retail agency names to our carrier and MGA clients and over 3,000 MGAs and Program Administrators to our reinsurance and carrier clients.  Moreover, our exclusive Email Append service is designed to reach millions of potential customers for your business operation. We provide fast turnaround and the accountability you deserve, strengthening your client relationships with safe email communications that generate sales. 

Offline Marketing – There is more to insurance marketing than telemarketing services and digital media campaigns. Offline marketing solutions form a solid foundation for growth. These services include brand building and brand management as well as creative content development. We provide our clients with custom-crafted printed materials such as press releases, logos, brochures, booth designs and advertisements – from initial planning to distribution, our team of experts is ready to help. With nearly 30 years of experience in helping clients reach new levels of brand awareness, our strategies are supported by measurable results. Our deep knowledge of the insurance industry gives us a significant advantage for our clients to leverage. We can help you tell your story, defining who you are and what your company stands for.

But where do insurance agents, brokers, MGAs, Wholesalers and Program Administrators find a new market for their clients, search for P&C markets, and promote their business insurance lines and specialty niche markets?  The answer: ProgramBusiness.com.

Neilson Marketing created its unique insurance directory ProgramBusiness.com in 1999 to provide the insurance distribution system with an online platform to search and find markets and place business. Today we have more than 750 optimized product pages showcasing various lines of insurance with over 50,000 retail agents searching and finding the markets they need to write new accounts and renew business. More than $2 billion in premium has been written and over hundreds of acquisitions have been facilitated as a result of the growth MGAs realized using ProgramBusiness.com over the years.

Find out more about how you can connect with insurance agents on a national or geographic basis and expand your footprint.

Find out more about how you can place hard-to-place and unusual accounts and strengthen your agency’s visibility in specific product lines and specialties.

Find out more about how we can help you grow.

Contact Us

Contact

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  • (949) 472-2700
  • (800) 736-9741

Address

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23172 Plaza Pointe Dr #205
Laguna Hills, CA 92653
USA

Business Hours

Mon:6:00 AM – 4:00 PM
Tue:6:00 AM – 4:00 PM
Wed:6:00 AM – 4:00 PM
Thu:6:00 AM – 4:00 PM
Fri:6:00 AM – 4:00 PM
Sat:Closed
Sun:Closed