Posted on Jun 17, 2019
Neilson Marketing Services
KPIs: What They Are, And How to Select and Review Them | For the search engine optimization (SEO) professional, there are literally hundreds of website performance metrics available. These metrics point to how a given website is doing in terms of audience attention, search engine placement, and many other factors. Not all metrics are the same, however, and it is all too easy to get bogged down in a seemingly endless stream of data. The challenge begins with identifying which metrics to pay close attention to, and which can be set aside for future use. SEO for insurance agents must focus on what are known as Key Performance Indicators (KPIs). It is this set of indicators that measure the actual performance of the website, and by concentrating on KPIs, SEO professionals can streamline their efforts to maintain or even boost site performance where it truly counts.