Posted on Aug 21, 2019

Neilson Marketing Services

How to Market Insurance to a Millennial and Gen-Z Audience | Digital marketers face many unique challenges as they attempt to reach diverse demographic groups. Marketing approaches that work for a certain segment of the population may not be sufficient or effective enough to resonate with another segment. As a result, it is critical that marketers understand their target audience thoroughly. Reaching millennials and to the so-called “Generation Z” (Gen-Z), or people born in the late 1990s through the mid-2000s, requires fresh approaches in online marketing for insurance agents. Here, we’ll present some of those approaches, coupled with the details about this unique demographic group that can help insurance agencies create effective marketing campaigns.
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