Posted on Sep 6, 2019
Neilson Marketing Services
How to Use Google Ads to Your Advantage | Advertising is a key component of business growth. This vital aspect of digital marketing, when done efficiently, has the potential to provide a great return on investment while it helps to get your company’s message out to those who are likely to do business with you. Advertising generates leads, which in turn increases sales opportunities. Google Ads is one of the most cost-effective ways of advertising online, yet there are ways to tailor the platform’s services and features to suit your company’s goals. Used properly, Google Ads can be a valuable extension of search engine optimization (SEO). In SEO for insurance agents, Google Ads can spell the difference between brand building and loss of business opportunities.