Posted on Aug 14, 2019
Neilson Marketing Services
How to Create Content that Google Likes (Without Sacrificing Readability) | For years, digital marketing teams and search engine optimization (SEO) professionals have struggled to find the best ways to get their content to rank highly in search results. An ever-changing digital landscape, coupled with continuous refinements of the search engine algorithm, have meant that techniques that worked in the past may no longer be sufficient to produce results now or in the future. In SEO for insurance agents, the goal is to create content that Google and other search engines want to rank. That content must also be useful to the readers who will access it through search engine results. In this guide, we’ll explore some of the best practices in creating valuable online content that satisfies both goals.