Posted on Mar 22, 2019
Neilson Marketing Services
The goal of any digital marketing campaign is to generate leads. In online marketing for insurance agents, quality leads are the key to business growth. Quality leads improve conversion rates, or the concept of turning website visitors into paying customers. Online lead generation consists of many inter-related components, and a failure in any one of these components can negatively impact business prospects. In this guide, we’ll explore why so many insurance agencies are getting bad leads, then we’ll present proven strategies to bring in quality, conversion-ready leads.