Posted on Jul 29, 2019
Neilson Marketing Services
Using Keyword Optimization in 2019: What Are the New Best Practices? | Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the searched-for word. Today, search engines operate in much the same way, but as they have evolved to handle more complex search terms, so too has the concept of keyword optimization. In online marketing for insurance agents, it is imperative that search engine optimization (SEO) professionals adopt the latest and best practices for optimizing search visibility.